cola rolex watch | Rolex gmt Coke 2022

The “Cola Rolex Watch,” a nickname affectionately bestowed upon Rolex GMT-Master II models featuring a distinctive red and black bezel, represents far more than just a timekeeping device. It's a symbol of adventure, a statement of style, and a highly sought-after collectible that continues to captivate watch enthusiasts worldwide. The "Cola" bezel, reminiscent of the famous soft drink's color scheme, distinguishes these models from their "Pepsi" (red and blue bezel) counterparts, creating a fascinating rivalry and driving significant interest in both. This article delves into the history, design, collectibility, and market value of the Cola Rolex, providing a comprehensive overview for seasoned collectors and newcomers alike.

The Allure of the Cola Bezel: A History and Design Overview

The Rolex GMT-Master was originally designed in the 1950s for Pan American Airways pilots and navigators to facilitate tracking two time zones simultaneously. The bi-color bezel, a key feature of the GMT-Master, served a practical purpose: differentiating between day and night hours on the 24-hour scale. While the original model sported a blue and red "Pepsi" bezel, the red and black "Cola" variant emerged later, adding another dimension to the GMT-Master's iconic aesthetic.

The specific reference most closely associated with the "Cola Rolex" moniker is the Rolex GMT-Master II reference 16710, produced from the late 1980s until 2007. This reference stands out for its versatility and enduring appeal. Here's a closer look at its key features:

* Stainless Steel Case: The 16710 features a robust 40mm stainless steel case, known for its durability and classic proportions. This size is considered universally wearable, making it a popular choice for a wide range of wrist sizes.

* Red and Black "Cola" Bezel: The heart of the "Cola Rolex" is undoubtedly its bi-color bezel. The aluminum bezel insert is divided into two halves: a vibrant red representing daytime hours and a sleek black representing nighttime hours. This distinct color combination is what gives the watch its distinctive and memorable nickname. The bezel rotates bidirectionally, allowing the wearer to easily track a second time zone.

* Black Dial: The 16710 typically features a black dial with luminous hour markers and hands. The stark contrast between the black dial and the luminous elements ensures excellent legibility in various lighting conditions. The dial also displays the date at the 3 o'clock position, magnified by the iconic Cyclops lens.

* Movement: The 16710 was powered by different iterations of Rolex's caliber 3185 and later the caliber 3186 automatic movements. These movements are renowned for their accuracy, reliability, and robustness. They feature a quickset date function and a hacking seconds mechanism, allowing for precise time setting.

* Bracelet Options: The 16710 was available with two bracelet options: the Oyster bracelet (reference 78360 or 78790) and the Jubilee bracelet (reference 62510H). The Oyster bracelet is known for its sporty and robust design, while the Jubilee bracelet offers a more elegant and dressy aesthetic.

The Collectibility Factor: Why the Cola Rolex Commands Premium Prices

The "Cola Rolex" has become a highly sought-after collectible for several reasons, contributing to its consistently high market value:

* Iconic Design: The red and black "Cola" bezel is instantly recognizable and aesthetically pleasing. It represents a classic and timeless design that transcends fleeting trends. The combination of sporty functionality and elegant aesthetics makes it a versatile watch suitable for various occasions.

* Rarity and Discontinuation: The Rolex GMT-Master II 16710 was discontinued in 2007, making it a finite resource. As the supply dwindles, the demand for well-preserved examples continues to rise, driving up prices.

* Historical Significance: The GMT-Master holds a significant place in horological history, having been designed for pilots navigating across time zones. The "Cola" variant adds another layer of intrigue to this historical narrative.

* Investment Potential: Rolex watches, in general, are known for their strong resale value. The "Cola Rolex," in particular, has proven to be a solid investment, with prices steadily increasing over the years. This makes it an attractive option for collectors looking to acquire a watch that not only looks good but also holds its value.

* The "Pepsi" vs. "Cola" Rivalry: The existence of the "Pepsi" bezel variant creates a healthy rivalry within the GMT-Master community. Collectors often seek to acquire both models, further fueling demand and driving up prices. The "Pepsi" bezel is often considered the more iconic and historically significant, but the "Cola" bezel offers a more subtle and versatile aesthetic, appealing to a different segment of collectors.

* Variations and Subtleties: Within the 16710 reference, subtle variations exist, such as different dial markings, bezel fonts, and case details. These variations can further enhance the collectibility of specific examples, particularly those with rare or unusual features. For instance, early examples with tritium lume can command a premium.

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